trade shows
Have you ever worked behind a bar designed by a bar owner (who’s never worked behind the stick), or even worse by a design agency?
We have. Many times. And we can safely say it’s a f*cking nightmare. The coffee machine is perched over the glasswash, the beer taps are in behind the till and space behind the bar is so small one bartender has to leave for the other to pass.
Trade shows are the same deal… so instead of jumping straight into visuals and aesthetics, we start with the end experience to make sure the space delivers what we need it to for the live days:
What is the purpose of the stand?
How do we want people to feel when they walk into the stand?
What experiences and conversations need to take place there?
Are we showcasing a particular SKU?
Could the stand be used for consumer as well as trade audiences in the future?
How disruptive and memorable do we want the stand to be?
Once we have some good answers to these, then we can begin designing the space around those.
PS - we can help you figure those answers out too!
The time spent in the stand shouldn’t be an afterthought, it is the main event.
Oh, and it’s a given that our stands are show-stealing too!
We work hard to make sure the money you invest in making your brand stand out at a show has a good return on investment. We deploy the stands we’ve built in-house year after year, across countless shows and they’re still going strong.
We can store the assets at our owned warehouse facility in Central Scotland and can easily carry out any repairs and refresh the stands as brand visuals evolve.
From show-stealing stands to hidden brand experiences, we can cover the UK and European trade show circuits from our Scotland and London HQs, as well as servicing the rest of the globe with in-market partners.
It’s definitely not our first rodeo when it comes to navigating trade shows, so click the button below to let us share some our knowledge gained over the last ten years!
